My Background and Approach
I consider myself an anthropologist at heart – I am curious about and inspired by people and cultures. I have brought that curiosity into my work over the last 6+ years working for edtech and retail organizations. My background in teaching has enabled me to explain complex findings in clear, actionable ways and build strong partnerships across teams.
I believe the best research outcomes emerge when stakeholders are involved throughout the process – from framing research questions to analyzing findings. I regularly create opportunities for team members to observe and participate in research activities. This approach has consistently led to better adoption of research findings and more user-centered decision-making across organizations.
I live in northeast Wisconsin with my husband, our daughter, and our dog, Meeka. When I’m not wearing my researcher cap, I enjoy playing my guitar and listening to nerdy language podcasts.
Methods
my research methodology includes:
In-depth interviews
contextual inquiry and ethnography
survey /questionnaire design and analysis
creating foundational research artifacts (journey maps, UX frameworks, etc.)
card sort and tree testing
eye-tracking studies and click tests
design sprints
participant recruitment and retainment
focus group moderation
workshop moderation
iterative and usability testing
cross-cultural collaboration
data segmentation
qualitative and quantitative analysis
Case Studies
Digital Buying Experience —Improving Accessibility
Understanding User Segments For Reporting Tool
User Experience For Educator Resources App