A wholesale retailer wanted to improve the fulfillment selection process for users on its digital shopping platform after receiving negative customer feedback.
Research Questions:
What are user needs for choosing a fulfillment option during their shopping journey?
How might the experience be more accessible for those using assistive technology?
I led both the quantitative and qualitative rounds of research for the team.
I conducted multiple surveys (Qualtrics and internal tools) and along with remote interviews.
The team updated the design based on research insights.
We collaborated with the experimentation team and ran A/B testing which showed increased conversion using the design changes.

A retail organization knew that multiple administrative teams struggled with a reporting tool that required many time-consuming, manual inputs to submit a request.
Research Question:
What are key responsibilities and needs of each administrative group?
How might we streamline the submission request process?
I was the lead UX researcher on the team. I created a meta analysis of existing learnings and interviewed business users.
The business was able to make a confident roadmaps decision about allocating the time/resources need to improve the reporting tool.

An edtech platform was seeing a low number of monthly active users with its professional development platform for educators.
Research Questions:
What pain points exist with the current experience?
How might we surface the most relevant content to meet teacher needs?
I worked as the sole UX researcher and collaborated with the design team. My responsibilities included discovery interviews, usability testing, analysis, and initial prototype design.
The app’s monthly active user rate increased by approximately 15% after design updates.
Teachers said that they found it easier to search for relevant professional development resources.

A Fortune 500 electronics retailer needed a deeper understanding of how people approached creating a space to stay physically active at home.
Research Questions:
What is the user journey for setting up a home fitness space?
How might our products and services support an improved home workout space for our customers?
I worked as the UX researcher on a cross-functional team.
I recruited participants, moderated remote diary studies / user interviews, and crafted a survey.
Revenue in health and fitness categories sales increased over the previous year.
The team made updates to digital messaging, service offerings, and in-store layout that better address underlying customer needs.